An Empirical Study of Consumer Adoption of Internet of Things Services


  • Wonjun Lee Business Administration Department, Cheongju University, Cheongju, Korea
  • Seungjae Shin Devision of Business, Mississippi State University, Meridian, M.S., U.S


IoT, technology adoption, user behavior, UTAUT-H


Internet of things (IoT) is considered as a next-generation digital revolution to connect things with an embedded system to the Internet, which will lead to dramatic changes in our lives. The purpose of this paper is to identify the antecedents of consumers’ attitudes toward IoT, and test their influences on the attitudes and behaviors of consumers. To reach the research goal, this paper develops and tests factors determining user acceptance of IoT services by using an extended unified theory of acceptance and use of technology (UTAUT) model, which includes a factor of the hindering condition. Based on the structural equation modeling (SEM) analysis of 224 survey responses, the result shows that performance expectancy, social influence, facilitating condition, and hindering condition have a strong effect on behavioral intention to use IoT services, but effort expectancy does not support the relationship with behavioral intention.

Author Biographies

Wonjun Lee, Business Administration Department, Cheongju University, Cheongju, Korea

Won-jun Lee received a Master degree (1996) and a Ph.D. in Marketing (2005) at the Seoul National University. 

He is currently an associate professor of Business Management at Cheongju University in Korea. His research areas are technology marketing, consumer behavior and e-WOM communication.


Seungjae Shin, Devision of Business, Mississippi State University, Meridian, M.S., U.S

Seungjae Shin received a Ph.D. in Information Sciences (2003) at the University of Pittsburgh and a Ph.D. in Industrial and Systems Engineering (2013) at Mississippi State University. He is a professor of Information Systems and Supply Chain Management at Mississippi State University, Meridian. His research areas are telecommunications, logistics, and transportation industry analysis.


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How to Cite

W. Lee and S. Shin, “An Empirical Study of Consumer Adoption of Internet of Things Services”, Int. j. eng. technol. innov., vol. 9, no. 1, pp. 01–11, Jan. 2019.